Emini Trading - The secret meaning of the emini trading marketing speak

Have you noticed how often Google ads contain the word "secret." That's true also when it comes to ads dealing with emini trading systems or strategies. Yes, apparently there are some secret things out there. Well, that may be true. It's conceivable, I would say. Sort of. Except that these secret things are very unlikely to have anything to do with the markets, but a lot to do with marketing.

Namely, the truly secret things are those that marketers don't want you to know about. Below we examine a few actual Google ads related to emini trading to explain the secret meaning of some things mentioned in those ads.

Let's start then.


1. "This select group of people."

What is so select about this group of people is that they are mindbogglingly stupid morons who paid $7,500 to find out what's so select about them.

2. "20 year veteran trader."

To put it simply, that's someone who has been so badly disabled that he has yet to place his first trade ever despite attempting to do so for the past 20 years. So he is a veteran alright. He just ain't no trader.

3. "No indicators."

In this particular case, that means zero equals two. In general, according to the secret marketing math, zero can take on any value from one to infinity.

4. "The last trading system you will buy."

Indeed. Because right afterwards you will go so broke using it that you won't be able to buy a new pair of socks, let alone another trading system.

To those new to the world of emini futures, let me briefly mention what eminis are for they are still relatively new trading instruments having been around for about 10 years or less. Despite this, they are already enjoying an incredible popularity among small traders, the real "moms and pops" of the modern trading scene.

As suggested by the "mini" part of their name, e-minis are smaller-sized contracts of "full-grown" futures contracts. Indeed, their size is several times smaller than the size of their older brethren that have been around for a few decades.

Unlike the latter, that have been traded on physical exchanges, eminis have always been traded only electronically. That's what the "e" in their name stands for, namely "electronic." This fact and the smaller margins required to trade them are the main reasons why small, retail traders with access to the Internet have chosen them to compete against institutional traders from the comfort of their homes or home based offices. And they can do it literally anywhere in the world.

Perhaps you would like to join them. If so, remember to choose your emini vendor wisely...